I’m passionate about understanding the world and making decisions based on real, relevant information rather than guesswork and hearsay, received wisdom or a theory someone wrote in a book.

When I started Closer Analysis in 2010, I wanted to use apply the techniques of data-driven strategy consulting to official statistics in order to give a new perspective on issues in the news.  I still think this is a good idea in principle, but real, relevant information told me that the business case for this didn’t stack up, so now Closer Analysis works directly for corporate clients instead.

This blog will share some of the techniques I and my colleagues have developed, particularly on the subject of Excel for Strategy Consultants.  I hope also to comment on data-driven insights from official statistics from time to time, client priorities permitting, just to keep the original flame burning.

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